金陵饭店端午礼盒
Jinling Hotel Dragon Boat Festival Gift Box
金陵饭店食品公司是我一直服务的企业，他们需要做一款端午礼盒。
过年之前前开始思考，到底端午节礼盒应该如何出新！端午节是什么颜色的！
Jinling Hotel Food Company is a company I have been serving, they need to make a Dragon Boat Festival gift box Start thinking before the new year How should the Dragon Boat Festival gift box be new! What color is the Dragon Boat Festival!
思考再三决定用点线面的形式，营造出丝网印刷的效果，图像元素使用三角与圆的元素！
三角象征粽子 圆象征着米或者是人，来营造一种节日的气氛！
问题点在于 能够代表端午的东西有很多，比如：粽子 粽叶 艾草 雄黄酒 五丝 香囊...
三角象征粽子 圆象征着米或者是人，来营造一种节日的气氛！
问题点在于 能够代表端午的东西有很多，比如：粽子 粽叶 艾草 雄黄酒 五丝 香囊...
Thinking over and over again decided to use the form of dots, lines and surfaces to create the effect of screen printing. The image elements use triangle and circle elements! The triangle symbolizes rice dumplings and the circle symbolizes rice or people to create a festive atmosphere! The problem is that there are many things that can represent the Dragon Boat Festival, such as: zongzi, zongye, wormwood, realgar wine, five silk, sachet...
这么多元素组合在一起并不容易，因为南京是古都，南京的造船业是享誉海外！
每年南京这座城市也会举行龙舟比赛，虽然不是发源地，但节日的气氛也是十分浓郁！
It is not easy to combine so many elements, because Nanjing is an ancient capital, and Nanjing’s shipbuilding industry is well-known overseas! The city of Nanjing also holds dragon boat races every year. Although it is not the birthplace, the festival atmosphere is also very strong!
礼盒的外壳用点的形式构建龙舟与山水同赛！
每个山峰也是抽象的粽子，如此把两种元素结合在一起，来描绘端午节的场景！
The outer shell of the gift box uses dots to build a dragon boat to compete with the landscape! Each mountain is also an abstract zongzi, so the two elements are combined to depict the scene of the Dragon Boat Festival!
内包装元素采用，相同的龙舟形式，但图形变成了水波纹，并把圆形换成三角形，系列化的衍生！
The inner packaging elements adopt the same dragon boat form, but the graphics become water ripples, and the circle is replaced with a triangle, a derivative of the series!
那端午到底什么颜色？
绿色，太过传统
红色，不贴切节日的历史因素
查阅资料发现
端午节五彩绳的五种颜色不是随便用哪五种颜色就行，而是青、白、红、黑和黄色。五种颜色从阴阳五行学说上讲，分别代表木、金、火、水、土。也象征东、西、南、北、中，蕴涵着五方，可以驱邪除魔，祛病强身，使人健康长寿。
所以内袋搭配的颜色以这五种颜色为主，切合文化内涵！也想更佳良好的表现出属于金陵饭店的特色文化内涵！
绿色，太过传统
红色，不贴切节日的历史因素
查阅资料发现
端午节五彩绳的五种颜色不是随便用哪五种颜色就行，而是青、白、红、黑和黄色。五种颜色从阴阳五行学说上讲，分别代表木、金、火、水、土。也象征东、西、南、北、中，蕴涵着五方，可以驱邪除魔，祛病强身，使人健康长寿。
所以内袋搭配的颜色以这五种颜色为主，切合文化内涵！也想更佳良好的表现出属于金陵饭店的特色文化内涵！
What color is the Dragon Boat Festival?Green, too traditionalRed, not appropriate to the historical factors of the festivalFind out by consulting dataThe five colors of the colorful ropes on the Dragon Boat Festival are not just any five colors, but blue, white, red, black and yellow.The five colors represent wood, gold, fire, water, and soil from the theory of yin and yang and five elements.It also symbolizes east, west, south, north, and middle. It contains five directions, which can drive away evil spirits, cure diseases, strengthen the body, and make people healthy and longevity.Therefore, the colors of the inner bag are mainly based on these five colors, which are in line with the cultural connotation!I also want to better show the characteristic cultural connotation of Jinling Hotel!
